Leon Lanigan

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn't address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun's more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. To succeed in today's crowded market, you need to harmonize product marketing and brand marketing. In this article, you'll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? Both brand marketing and product marketing ar...

As Canadians grapple with the highly transmissible Omicron variant and a molecular testing regime that has all but collapsed, rapid antigen tests have become a much-needed lifeline -- for those lucky enough to get their hands on one. Canada is suffering a supply crunch, with nightmarishly long lines reported at the few sites where some provinces and territories have distributed tests to the general public. So far, most of the provinces' tests have been earmarked for schools, businesses and long-term care homes, leaving people without a connection to these places in the lurch. The few rapid tests offered for sale at pharmacies were quickly snapped up by people eager to learn their COVID status or to gather more safely with friends and family over the holidays. CBC News surveyed six pharmacies in the Ottawa and Toronto areas on Friday -- at-home tests weren't available at any of these locations. Many Canadians are now ...

Swiss health minister Alain Berset says the country is heading in the right direction, but warns the coronavirus can be 'unpredictable' Swiss health minister Alain Berset has signaled that the Alpine nation's controversial use of a Covid-19 certificate system could soon be over since the public health response to the pandemic appeared to be "on the right track." The document - which indicates whether a person has been vaccinated, tested or recovered from the coronavirus and determines entry into public venues - has been in use since July 2021. But Berset suggested on Saturday that the time may have come to do away with the system. "The certificate period seems to be almost at an end," Berset told the Schweiz am Wochenende newspaper, adding that the country looks to be "on the right track." But he warned that the "virus has shown itself to be unpredictable on several occasions." ...

Discovered January 18, 2022 at 1:37 pm | Author Swedish EV startup Jetson has finally delivered that flying "car" the future promised. Their Jetson One EV uses 8 electric motors to power itself & a single passenger to speeds of 63MPH yet requires no pilot's license. Constructed of carbon fiber and driven by 8 props, it boasts 20 minutes of continuous flight and can still fly with one motor out of commission. Available for pre-order now but as of this posting there are only a few slots left for 2023 delivery. Maybe they'll go ahead and push another batch out to 2024 based on the crisp demand.

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